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Modeling contracts and appearances in magazines quickly ensued. In search of another star, Paul Marciano -- founder and art director of Guess? and credited for the success of Claudia Schiffer -- was immediately taken by Laetitia's perfection. Thanks to Marciano, Americans had the luxury of getting acquainted with Laetitia for her work in the Guess? ad campaign. Her work as the Guess? Girl was her debut advertising campaign. Next came her work with Victoria's Secret, in 1996. Laetitia graced many covers of the Victoria's Secret catalog, featured as one of the Angels, the name attributed to the other four models of the company. In 1997, Laetitia joined the ranks of fellow models by appearing in the popular Sports Illustrated Swimsuit Edition, for a total of three consecutive years. One year later she was honored by Rolling Stone, who named her the hottest model of the year, and placed a nude Laetitia on the cover of their "Hot" issue. Although this was not the first time the magazine had featured a nude celebrity on the cover, it was considered the most controversial issue.